TAKING ROOT IN ASHEVILLE, NC

Small greens.Big flavor.

For neighborhood bars, busy kitchens,
and whatever’s for dinner.

A fresh start from Miles Hug. We’re getting a little local microgreens business off the ground—and there’s plenty of good to grow.

Little leaves. Lots of possibilities.
Fresh microgreens in an enamel bowl beside eggs and tomato on toast
GOOD ON
just about
anything.
Start with a handful.

NEW TO MICROGREENS?

A whole lot of flavor.
In a little handful.

They’re young edible greens, harvested while they’re small. Think peppery radish, sweet pea shoots, or a sunflower crunch. Familiar flavors, in a fresh little form.

Add them to the food you already love. That’s a good place to start.

A FEW GREENS TO GET TO KNOW

Find your
kind of fresh.

Pick a variety. Get a feel for the flavor.
Scroll a little. Watch it grow.

A LITTLE PEPPERSmall beginnings. Good things ahead.

FOR A LITTLE KICK

Small leaf.
Peppery bite.

Like a radish, only little. Bright, peppery leaves and colorful stems bring a fresh bite to something rich or savory.

TASTES LIKE
Peppery & bright
TRY A HANDFUL ON
Tacos, eggs, or a sandwich

Start with a pinch on your favorite taco. Let the pepper do the talking.

These are varieties we’re exploring. Our first crop list, prices, and buying options are still in the works.

PUT A LITTLE GREEN ON IT

Good food.
Good company.
Dig in.

From the first drink to the last bite, there’s room for something fresh.

FOR THE PEOPLE POURING

A fresh touch for your next round.

A simple highball or a house special. A fresh green garnish can be part of either. We’re starting with local bar teams and the flavors, portions, and practical details that matter to them.

A simple citrus highball with fresh pea shoots on a neighborhood barA LITTLE FRESH FOR THE GLASS.

NO SPECIAL OCCASION NEEDED

Your usual.
With a little extra.

01 / BREAKFAST

Eggs.
Toast.
A green handful.

Try sweet pea shoots over eggs on toast. Breakfast, with something fresh.

02 / LUNCH

Your sandwich
could use
some crunch.

Tuck sunflower greens into a sandwich or a grain bowl for a nutty bite.

03 / SUPPER

Taco night.
Meet a
peppery bite.

A pinch of radish greens adds a fresh little kick to your favorite taco.

THE PERSON BEHIND THE GREENS

Hey, I’m Miles.

I’m getting Emerson Microgreens off the ground here in Asheville.

The idea is simple: grow something good, get to know the people who use it, and make fresh greens part of everyday life.

I’m starting with local bars and kitchens, with room at the table for home cooks, too. There’s a lot to work out, and I’m excited to see what takes root.

Emerson is my middle name. It felt like a good place to start.

Miles HugA LOCAL IDEA, JUST BEGINNING

A LITTLE UPDATE FROM EMERSON

We’re just
getting started.

We’re early in the growing story. Here’s where things stand.

Can I buy greens yet?

Not just yet. Our first varieties, prices, and buying options are still being worked out. This is a first look at what Emerson could become.

Is this for bars, restaurants, or home?

All of the above. We’re starting with the needs of local bar teams and kitchens, while keeping everyday home cooking in the picture.

Have an idea or a question?

Make a note about flavors, possible uses, or what you’d like to know. You can copy or download it for a future conversation with Miles. It stays on your device; nothing is sent.

A NOTE FOR MILES

Hey, what’s
on your mind?

Prepare a note for Miles. This pre-launch tool keeps it on your device; it does not send it. Direct inquiries will open when we launch.